I Wasted $10k on the Wrong Business Coach

(Here's how to choose the right one)

First, some background: I’d been building my business for three years and was finally thinking of myself as a business owner rather than a freelancer. With that shift, I was ready to invest in my business’ next phase of growth.

I’d been following a business coach on Instagram for a while, and she seemed to have it all figured out. So when she launched a new coaching program, I hopped on a call with her and enrolled nearly on the spot.

Spoiler alert: It wasn’t a good fit for my business.

But it took me a while to figure that out, and in the meantime, I took the coach’s advice about what had worked in her business and made another, larger investment in mine.

Before I knew it, I’d spent six months spinning my wheels and throwing money down the drain with zero (and I do mean ZERO) ROI to show for it.

Oof.

Here’s what I learned: