What are we putting in our LinkedIn profiles?
I have strong opinions - and I want to hear yours!
Happy Friday, friends!
Over the last 10 years, I’ve spent a lot of time and money refining my LinkedIn profile. And if you’ve read this post, you know it’s paid off.
As a marketer in the ecommerce space, I view my profile through the same lens I view my clients’ websites - in both cases, I’m trying to drive a specific audience to take a specific action. Here’s my approach:
Above the Fold
The top section of your profile (banner and tagline) should tell visitors exactly what you do and who you do it for within a few seconds of hitting the page.
For example, if a prospective client hits my page and they’re not sure whether I’m a B2B or D2C marketer, I’ve lost them. They’re not gonna dig to figure it out.
At the same time, I don’t get too detailed (”female-forward 8-figure D2C brands in the health/beauty/wellness space” is a lot), but I do address it in a less direct way.
For instance, a coach once encouraged me to start my tagline with “1044% revenue growth & 96% lift in ROAS.” And I get it - it’s a great result. But it’s clearly not a result for an 8-figure brand, and I started to suspect it was a disconnect for my target client. After pulling it, I saw better results across my LinkedIn efforts.
A few other things to keep in mind when it comes to the banner and tagline: